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ΨUGC NET Psychology
Unit 8
🏙️ Social Influence City

Social Psychology: Self among Others

A complete visual revision system for social thought, communication, attitudes, helping, influence, aggression, groups, intergroup relations and real-world applications.

Social psychology पूछती है: वास्तविक, कल्पित या implied दूसरे लोगों की मौजूदगी हमारे विचार, भावना और व्यवहार को कैसे बदलती है?

🔍 Perception lens🗣️ Persuasion routes👥 Group arena🌉 Intergroup bridge
Social influence city connected by communication and group relationsPerception · ReadInfluence · ShiftGroups · BelongCulture · Context
01

Foundations — The Science of Self among Others

Nature, scope, history and levels of explanation

Definition

Scientific study of how people’s thoughts, feelings and behaviours are influenced by the actual, imagined or implied presence of others.

दूसरे लोग सामने हों, केवल मन में हों, या social norms के रूप में implied हों—तीनों social influence हैं।

Nature

Empirical, theory-driven and often experimental; examines person × situation × culture, conscious and automatic processes, individuals and groups.

Scope

Social perception/cognition, self, attitudes, relationships, helping, aggression, groups, influence, prejudice and applications.

🕰️ Fast history line

Experiment → crisis → culture
1898Triplett: social facilitation
1908Ross & McDougall texts
1924F. Allport experimental text
1930s–40sLewin; group dynamics
1950s–70sInfluence, dissonance, attribution
1980s+Social cognition, culture, neuroscience
👩‍🏫 Adjacent disciplines: Sociology emphasizes social structures/groups; personality psychology emphasizes individual consistency; social psychology asks how persons and situations jointly produce behaviour.
02

Five Theoretical Lenses — Why Social Behaviour Happens

Field theory, dissonance, sociobiology, psychodynamic and social cognition

🧲 Lewin’s psychological field

Balanced field
P

B = f(P, E)

Behaviour is a function of the person and environment within the present life space. Valences attract/repel; vectors show direction and strength.

व्यवहार को केवल “व्यक्ति ऐसा है” कहकर नहीं समझेंगे; उस समय का psychological environment भी जोड़ेंगे।

Field theory

Dynamic life space; person and environment are interdependent.

Cognitive dissonance

Inconsistency among cognitions creates aversive tension and motivates reduction (Festinger).

Sociobiology

Evolutionary selection shapes tendencies through inclusive fitness, kin selection and reciprocity—not rigid genetic determinism.

Psychodynamic

Unconscious conflict, defence, identification and group projections shape social relations.

Social cognition

Schemas, attention, memory, heuristics and controlled/automatic processing construct social reality.

🎯 Dissonance reduction: change behaviour, change a cognition, add consonant cognitions, or trivialize importance. Low external justification can produce greater internal attitude change.
03

Social Perception & Communication — Reading the Social World

Signals, impressions and meaning in context

📡 Communication loop

Meaning ≠ message alone
Sender
goal/state
Encode
words + cues
Channel
noise/context
Decode
schema + culture
Feedback
repair/confirm

Verbal layer

Content, framing, speech acts and conversational norms. Meaning depends on shared language, roles and context.

Nonverbal layer

Face, gaze, gesture, posture, touch, distance and paralanguage (tone, pitch, pace). Cues are probabilistic, not lie detectors.

Impression formation

Asch: central traits reorganize the whole impression; primacy often dominates. Halo effect generalizes one positive feature.

ProcessShortcutPossible error
Schema-based perceptionUse organized prior knowledgeConfirmation and expectancy effects
StereotypingApply group beliefs to personIgnore individual information
PrimacyWeight early informationLater correction is insufficient
Halo / hornOne good/bad quality colours the wholeFalse global consistency
Thin slicesRapid judgment from brief behaviourCan be informative but context-sensitive
👩‍🏫 Culture matters: Eye contact, silence, touch, display rules and personal distance do not carry identical meanings everywhere.
04

Attribution Courtroom — Who or What Caused It?

Models, dimensions and classic biases

⚖️ Kelley covariation laboratory

Person attribution likely

Internal/person attribution

Low consensus + high consistency + low distinctiveness: “It is something about this person.”

FrameworkQuestion/dimensionsUse
HeiderInternal/dispositional vs external/situational causeNaïve psychology
Jones–DavisDoes an intentional action reveal a disposition? Choice, unexpected/noncommon effects, social desirabilityCorrespondent inference
KelleyConsensus, consistency, distinctivenessCovariation across persons, times, entities
WeinerLocus, stability, controllabilityAchievement causes, expectations and emotions

Fundamental attribution error

Overweight disposition and underweight situation when explaining others.

Actor–observer asymmetry

Own action → situation; others’ action → disposition (not universal).

Self-serving bias

Success → internal; failure → external, protecting self-esteem.

More biasesMeaning
Just-world beliefAssume outcomes are deserved; can lead to victim blaming
False consensusOverestimate how many share our beliefs/behaviour
Ultimate attribution errorIntergroup version: outgroup negative acts internal, positive acts exceptional/external
Defensive attributionExplain threat to reduce perceived personal vulnerability
🧠 CCD: Consensus = people, Consistency = time, Distinctiveness = target.
05

Attitudes in Cultural Context — Evaluation with Three Faces

Structure, functions, behaviour and change

❤️ Affect

Feelings toward object

👣 Behaviour

Action tendency/past behaviour

💭 Cognition

Beliefs and knowledge

Katz’s functions

Knowledge organizes reality; utilitarian gains rewards; ego-defensive protects self; value-expressive communicates identity.

Attitude → behaviour?

Prediction improves when attitude is specific, accessible, strong, based on experience and social control is low. TPB adds subjective norm and perceived behavioural control.

Change mechanismCore ideaBest-known condition
Cognitive dissonanceResolve inconsistency among cognitions/actionFree choice, commitment, effort, low justification
Self-perception (Bem)Infer attitude by observing own behaviourWeak/ambiguous prior attitude
LearningConditioning, reinforcement and modellingAffective association and repeated pairing
Balance (Heider)Seek consistent P–O–X relationsImbalanced triad motivates a relation change
PersuasionSource, message, recipient and routeElaboration and resistance determine durability
🌍 Culture: Individualistic settings often stress personal preference/consistency; collectivistic settings may prioritize role, relationship and harmony. This is a tendency, not a stereotype about every member.
🎯 Explicit vs implicit: Explicit attitudes are consciously reportable; implicit associations can be automatic. They may diverge and predict different kinds of behaviour.
06

Persuasion Transit — Central or Peripheral Route?

ELM, Yale approach and resistance to influence

🛤️ Choose the processing route

Central route

Central route

Careful scrutiny of argument quality. Strong arguments can produce durable, accessible attitudes resistant to counter-persuasion; weak arguments may backfire.

ElementInfluence variablesNET/JRF anchor
SourceExpertise, trustworthiness, attractiveness/similarityCredibility; sleeper effect when source discounting fades faster than message memory
MessageArgument strength, one/two-sidedness, order, repetition, fear + efficacyFear without doable response may trigger defence
RecipientInvolvement, need for cognition, prior knowledge, mood, forewarningMotivation × ability determines elaboration
Context/channelDistraction, speed, modality, social normsCues can affect route or bias processing

Inoculation theory

Expose a person to weak attacks plus refutations, building “cognitive antibodies” against stronger persuasion.

Forewarning

Advance knowledge of persuasive intent may increase counterarguing—but sometimes increases compliance if resistance resources are low.

🧠 ELM: Central = argument quality; peripheral = cue quality. The routes are ends of a continuum, not two sealed boxes.
07

Prosocial Behaviour — From Noticing to Helping

Why people help, and where intervention breaks down

Empathy–altruism

Batson: empathic concern can produce genuinely other-focused helping even when escape is easy.

Negative-state relief

Helping can reduce one’s own sadness/guilt; mood repair is the motive.

Evolution/exchange

Kin selection, reciprocal altruism and cost–reward analysis can make helping adaptive or rewarding.

🚨 Latané–Darley decision chain

Step 1 of 5
Distraction, hurry or sensory overload can prevent the event from being noticed.
BarrierMechanismCountermeasure
Pluralistic ignoranceOthers look calm, so event is judged non-emergencyState clearly what is happening
Diffusion of responsibilityEach assumes someone else will actAssign one person directly
Evaluation apprehensionFear of looking foolish/wrongNormalize checking and small first actions
Audience inhibitionPublic presence suppresses interventionBuild helping norms and competence
🎯 Bystander effect: Group size can reduce each individual’s probability of helping, though danger clarity and shared identity can reverse the pattern.
08

Group Performance Arena — Better, Worse or Invisible?

Social facilitation, loafing and deindividuation

🏁 Social facilitation

👥👥👥

Presence increases arousal → dominant response. Easy/well-learned improves; difficult/novel worsens (Zajonc).

🪢 Social loafing

🧑‍🤝‍🧑···

Individual effort falls when contributions are pooled/hidden. Ringelmann effect; motivation and coordination losses.

🎭 Deindividuation

🥷🥷🥷

Reduced self-awareness/accountability under anonymity and group immersion; behaviour follows salient group norms.

PhenomenonIncreases when…Reduced by…
Facilitation impairmentTask is complex; evaluation/distraction highPractice and manageable audience
Social loafingOutput unidentifiable, task dull, group large, contribution dispensableIdentifiability, meaningful task, small cohesive group, unique contribution
DeindividuationAnonymity, arousal, low accountabilitySelf-awareness and individual accountability
👩‍🏫 Common trap: Deindividuation does not automatically mean antisocial behaviour; it increases conformity to the locally salient group norm, which may be prosocial.
09

Group Dynamics — From Formation to Collective Decisions

Development, structure, cohesion and decision traps

🧩 Tuckman’s team journey

Task + relationship
Formingorientation
Stormingconflict
Normingcohesion
Performingeffective work
Adjourningclosure

Group structure

Norms prescribe behaviour; roles divide functions; status creates hierarchy; cohesion binds members and magnifies norms.

Group polarization

Discussion shifts average tendency toward a more extreme initial direction via persuasive arguments and social comparison.

Groupthink (Janis)

Premature consensus under high cohesion, insulation, directive leadership and stress; symptoms include unanimity illusion and self-censorship.

Additive

Sum member outputs; e.g., total effort.

Compensatory

Average individual judgments.

Disjunctive

Best member’s solution can determine success.

Conjunctive

Performance limited by weakest member.

🎯 Prevent groupthink: impartial leader, genuine dissent, independent subgroups, outside experts, devil’s advocate and a second-chance meeting.
10

Social Influence Hall — Conform, Comply or Obey?

Peer pressure, classic studies and compliance techniques

📏 Asch line-judgment simulation

Choose the matching line
Standard

A unanimous majority may pressure a participant toward an obviously wrong answer; one dissenter sharply reduces conformity.

InfluenceImmediate request comes from…Mechanism / classic study
ConformityGroup norm/majorityNormative (belong) or informational (be correct); Sherif, Asch
Peer pressureSimilar-status peersBelonging, identity, approval and norm uncertainty
ComplianceAnother person’s requestNo formal authority required
ObedienceLegitimate authority’s commandMilgram; agentic framing, gradual commitment, proximity and institutional legitimacy

Foot-in-the-door

Small accepted request → larger related request; consistency/self-perception.

Door-in-the-face

Large refused request → smaller target request; reciprocal concession.

Low-ball

Secure commitment, then reveal hidden cost; commitment persists.

That’s-not-all

Improve offer before response; reciprocity/contrast.

Scarcity

Limited availability raises perceived value and reactance.

Reciprocity

Gift/favour creates felt obligation to return.

👩‍🏫 Milgram nuance: Obedience fell when authority was distant, victim was near, setting less prestigious, or peers rebelled. The studies demonstrate situational power—not that “everyone always obeys.”
11

Power Wheel & Reactance — Why Influence Works or Backfires

French–Raven bases, threatened freedom and minority influence

🎡 Six bases of social power

Position + person + information
RewardCan provide desired outcome
CoerciveCan punish/remove reward
LegitimateRecognized role/right
ExpertKnowledge/skill
ReferentIdentification/admiration
InformationalPersuasive content/evidence

Psychological reactance (Brehm)

When a valued freedom seems threatened, motivation arises to restore it—resistance, opposite choice or greater liking for the forbidden option.

बहुत controlling message “आपको यही करना ही होगा” freedom threat बन सकता है और उल्टा resistance बढ़ा सकता है।

Minority influence (Moscovici)

A consistent, committed but flexible minority can stimulate deeper processing and private conversion—especially without appearing rigid/self-serving.

🎯 Power distinction: Reward/coercion often require surveillance; expert/referent/informational power can produce more private acceptance.
12

Aggression — Heat, Learning and Interpretation

Forms, theories, determinants and prevention

🌡️ General Aggression Model dashboard

Moderate activation

Person inputs and situation inputs alter affect, arousal and cognition; appraisal determines thoughtful or impulsive action.

Hostile/reactive

Primary goal is harm, often anger-driven.

Instrumental/proactive

Harm is a means to another goal.

Direct

Overt physical/verbal action toward target.

Indirect/relational

Rumours, exclusion or covert social harm.

TheoryCore propositionExam update
Frustration–aggression (Dollard et al.)Frustration produces aggression driveOriginal “inevitable” claim too strong; frustration is one trigger
Cognitive neoassociation (Berkowitz)Aversive events create negative affect and linked fight/flight associationsCues and interpretation shape outcome; weapons effect
Social learning (Bandura)Aggression learned through observation, reinforcement and expectanciesBobo doll; self-efficacy and moral disengagement
Excitation transfer (Zillmann)Residual arousal from one source intensifies later responseMisattributed arousal
General Aggression ModelPerson + situation → internal state → appraisal/decision → actionIntegrative, cyclical model
🧯 Reduction: Cool arousal, remove aggressive cues, model nonaggression, teach emotion regulation/problem solving, reduce hostile attribution, use consistent nonviolent norms and address structural triggers. Catharsis by “venting aggression” usually does not reliably reduce it.
13

Leadership — Style Must Fit the Situation

Classic styles, contingency and contemporary approaches

👑 Autocratic

Leader centralizes decisions. Fast/control useful in emergencies; may lower autonomy and increase dependence/aggression.

🗳️ Democratic

Participation and discussion. Often supports satisfaction, ownership and quality when time/skill permit.

🪁 Laissez-faire

Minimal direction. Can work with highly expert self-managing teams; otherwise role ambiguity and low coordination.

ApproachKey dimensions/propositionEffectiveness condition
TraitIndividual qualities such as intelligence, integrity, drive, emotional stabilityTraits predict emergence imperfectly; context matters
BehaviouralInitiating structure vs consideration (Ohio); task vs employee orientation (Michigan)Both task and relationship behaviours can matter
Fiedler contingencyLow LPC task-oriented; high LPC relationship-oriented; style relatively fixedMatch style to situational favourableness (relations, structure, power)
Path–goal (House)Directive, supportive, participative, achievement-orientedClarify path and remove obstacles based on followers/task
Situational leadershipDirecting, coaching, supporting, delegatingAdapt to follower readiness/development
TransactionalContingent reward, management-by-exceptionClarifies exchange and performance
TransformationalIdealized influence, inspiration, intellectual stimulation, individualized considerationBuilds meaning and change beyond exchange
LMXLeader forms different-quality dyadic exchangesHigh-quality exchange helps; inequitable in/out groups can harm
🎯 No universal best style. Effectiveness depends on task structure, leader–member relations, power, follower needs/skill, culture and uncertainty.
14

Intergroup Bridge — From “Us–Them” to Shared Goals

Minimal groups, social identity, deprivation and realistic conflict

🌉 Cooperation bridge

Distinct groups → common fate
👥👥Superordinate goal
Theory/studyMechanismPrediction
Minimal Group Paradigm (Tajfel)Arbitrary categorization aloneIngroup favouritism can emerge without history/competition
Social Identity TheorySocial categorization → identification → comparison; seek positive distinctivenessSelf-concept partly derives from group memberships
Relative DeprivationPerceived discrepancy between deserved and obtained outcomesEgoistic = personal; fraternal/collective = group-based grievance
Realistic Conflict TheoryCompetition over scarce, valued resourcesHostility rises; cooperative superordinate goals reduce it
Robbers Cave (Sherif)Camp groups competed, then had to cooperateContact alone insufficient; interdependence mattered

Stereotype–prejudice–discrimination

Stereotype = belief; prejudice = evaluation/feeling; discrimination = behaviour. They are related but not identical.

Contact hypothesis

Best outcomes with equal status, cooperative interdependence/common goals, institutional support and meaningful interaction; friendship potential helps.

🧠 SIT sequence: Categorize → Identify → Compare → Positive distinctiveness.
15

Justice & Exchange — Balance the Social Ledger

Balance, equity and social exchange theories

🔺 Heider’s P–O–X balance

Sign product + = balanced
POX

Balanced triads have an even number of negative relations (0 or 2). Imbalance motivates changing a sentiment/relation or reinterpreting it.

⚖️ Equity ratio

My O/I vs Other O/I
My outcomes
────────
My inputs
⚖️
Other’s outcomes
────────
Other’s inputs

Perceived inequity creates tension; people may alter inputs/outcomes, cognitions, comparison person or relationship.

TheoryDecision ruleKey terms
Balance theoryPrefer cognitively consistent sentiment/unit relationsP (person), O (other), X (object)
Equity theory (Adams)Compare outcome/input ratios, not simply equal outcomesUnderreward and overreward inequity
Social exchange (Thibaut & Kelley)Outcome = rewards − costsComparison level (satisfaction); CLalt (dependence/stability)
InterdependenceEach person’s outcomes depend on both partners’ choicesTransformation, mutual dependence, commitment
👩‍🏫 Justice is broader than equity: Distributive = outcome fairness; procedural = decision process; interactional = respectful/interpersonally fair treatment.
16

Applied Social Psychology — Health, Environment & Law

Use social principles to diagnose and improve real settings

🩺 Health

Risk perception, social norms, self-efficacy, planned behaviour, adherence, stigma and support shape prevention and illness adjustment. Interventions combine information with feasible skills/context.

🌱 Environment

Descriptive/injunctive norms, identity, convenience, defaults, feedback and collective efficacy influence conservation. Study noise, heat, place attachment and restorative settings.

⚖️ Law

Eyewitness memory is reconstructive; leading questions and post-event misinformation matter. Lineup fairness, confidence timing, confession pressure, juror bias and group deliberation are key.

⭕ Hall’s proxemic zones

Approximate; culture-sensitive
🧍Intimate · 0–45 cmPersonal · 45–120 cmSocial · 1.2–3.6 mPublic · 3.6 m+
ConceptMeaningCritical distinction
Personal spacePortable, invisible boundary regulating interactionVaries with culture, relationship, gender, status and context
DensityObjective number of people per unit spacePhysical measure
CrowdingSubjective experience of insufficient space/control/privacyPsychological state; density need not feel crowded
TerritorialityClaiming, marking and defending a relatively fixed spacePrimary (home), secondary (regular desk), public (temporary seat)

Crowding mechanisms

Overstimulation, behavioural constraint, loss of control and unwanted interaction. Effects depend on control, predictability, design and social support.

Design responses

Increase perceived control, privacy options, clear territories, wayfinding, access to nature, flexible spacing and quieter recovery zones.

🎯 Law trap: Confidence and accuracy are not perfectly correlated—especially after confirming feedback. Unbiased instructions and an immediate confidence statement improve evidential value.
17

Final Retrieval Square — Test the City Map

NET/JRF-style checks; answer before reading feedback

Social thought

Foundations → theories → perception/communication → attribution → attitude/persuasion.

Social action

Helping → group performance/dynamics → influence/power → aggression → leadership.

Society

Intergroup identity/conflict → balance/equity/exchange → health, environment, law and space.

1. Lewin’s central formula is:
2. High consensus, high consistency and high distinctiveness suggest:
3. Durable change through argument scrutiny is the ELM:
4. Failure to help because each person expects someone else to act is:
5. Social facilitation improves performance most when the task is:
6. A small request followed by a larger request is:
7. Threatened freedom motivating the opposite choice is:
8. Arbitrary categorization producing ingroup favouritism is shown by:
9. CLalt in social exchange theory primarily predicts:
10. The subjective feeling of insufficient space is:
Score guide: 9–10 = exam ready; 7–8 = revise yellow traps; below 7 = revisit examples and theory contrasts. Marked-section progress stays in this browser.
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